среда, 30 ноября 2011 г.

Why to Write a Press release?

Admission officers are often faced with the dilemma of choosing and rejecting applicants-one may have excellent GPA and SAT scores but lack points in extra-curricular activities, or non-academic skills; another may have average GPA and SAT scores but is an average all-rounder as well, the kind who seems potentially productive, or in possession of leadership qualities. That is when Press releases help in weeding.

Many students assume that good grades kick-start a brilliant academic career, until they receive their rejection letters. When an uninteresting Press release lands with excellent GPA and SAT scores, the first possible thought to cross the mind of the evaluating admission officer is “Something is so wrong. I’m not sure this student fits here!” Most universities sieve applications to cherry-pick the best students-not the most hardworking or the most intelligent, who obviously don’t constitute the best, probably because the best students eventually turn out to be the most productive. Best students are ones who have respectable grades, skills, and adequate enthusiasm. What better way to gauge an applicant than through their Press releases, which adequately manifest their personalities, interests, and skills. Lenient and merciful teachers can produce good references, but Press releases can rarely be faked.

How to Write a Persuasive Press release?

Deserving applicants often produce poor Press releases because either they underestimate the significance of it, or because they try to feign a personality they are not. It is true everyone comes with their own share of skills, but what matters is the way they present them on the Press releases. For instance, a Press release that states, “I’m a very good writer. I’ve won many prizes for creative writing and in essay competitions.” is bound to earn a rejection stamp. Whereas one that contains something to the effect, “Writing is a hobby I’ve pursued since childhood. I’ve actively participated in creative writing and essay writing contests, and have also won many a time.” will certainly pass the first consideration. Translation: Presentation is crucial. A good presentation shows skills rather than states them.

Dishonesty can mar presentation. For instance, if you simply state a few fake awards you won for painting in your Press release, it will be outright concluded that you might be shading the truth, even if you’re a really good artist. Plus, when the admission officer profiles you, the truth will be in the air. Rather, if you chose to express your favourite kinds of arts, shades that make good primers, combination colours, etc, you’ll convince the admission officer that you’re thoroughly into art.

Concision plays a pivotal part in making a good Press release. Admission officers skim through countless Press releases and the last thing they require on their desks are pieces of literature, something that requires hours of reading. Most colleges state the world limit clearly in their brochures, so adhering to concision wouldn’t be much of a task.

You may be out to prove you possess a high vocabulary; since the SAT proves enough of that, keep the Press release simple, but not as though you’re writing for chickenfeed. Just make sure your essay doesn’t require the admission officer referring the dictionary too often.

Eventually, proofread the Press release for the occasional grammatical or spelling error. Get assistance from family members, friends, and teachers to tell you the impression your Press release sets about you on them. A little advice can never prejudice your Press release.

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