We Fight for Our Client's Loyalty

Unfortunately, the client that was planning to place bulk orders
hasn't contacted us so far in regards to new orders. It is not
surprising because the order had completed with a great delay.

Still, we plan to win their loyalty and in order to do so, we need to
produce a really valuable risk-free offer. Here is what we plan to
offer.

We will not be taking big orders, 450-word 15-20 articles per week. I
am writing to you because I thought that you'd be writing all the
articles.

You will be sending 3-4 articles daily which we will immediately
forward to the client. There is nothing new here. The only difference
is that if we don't complete all the articles on time (in a week or
any other set period of time), we will grant the client with a 100%
refund.

This means neither our company nor the writer (you, in this case) are
compensated for the work done and the client gets all the send before
articles from the current batch/order for free.

I know this may sound strict, but it is fair, taking into
consideration the situation. On the other side you said you can do 20
articles weekly, so there should not be any problems in completing
orders on time.

Before we paid to the writer each time he/she sends an article. That
was a mistake.

Let me know if you have questions and what you think about the offer.

Once you confirm this scheme will work well for you, we will get in
touch with the client and you will be notified about the results.

What About the Page Title?

Length

53-56 characters are okay for the Page Title if you don’t want Google to cut it off on SERPs, but it definitely okay to have more if it is needed for SEO purposes you simply can’t make it shorter.  

Placement

The most important key phrase should be placed in the very beginning of the Page Title.

Keywords

More long-tail key phrases in the title tag may dilute the power of the main one, so it better to use only important keywords in the Page Title.

Thus I believe the following rule for the Recipes will be good.

[Recipe Name] (without the Recipe word) + [Healthy Food Recipes] (category name which is a keyword too with 22 200 monthly searches).

This matter actually opened my eyes on the other thing. There is a point even in categorizing the recipes because people are often look for specific recipes.

E.g.:

Healthy dinner recipes – 110,000

Healthy chicken recipes – 60,500

Healthy breakfast recipes – 40,500

In case you want to categorize the recipes ASAP, I would need some unique text for each of the category. Let me know if you have questions. Thanks.

Traffic Reports: What You See Is NOT What Really IS

I have done an analysis of the website traffic in Google Analytics reports. Indeed, there is a traffic drop when comparing April and March.

Here is a short summary (also see the PDF attached):

Organic: -8.15%

Direct: -16.64%

Referral: -8.49%

Social: -61.80%

Other: -43.10%

As you can see all the sources gave less traffic in April, so there is no SEO issues. As you can see the Direct traffic has great decrease, which has nothing to do with SEO at all.

I believe it is a temporary activity decrease.

Another reason might be is that Organic Traffic section also contains keywords from Image Search while as your websites’ image (not pages) lost rankings. If you go to Entrance Keywords section in Google Analytics you will see lots of keywords like ‘plan’, ‘competitive advantage’ and others. Your website’s pages don’t rank for these terms, but your images do, because we optimize images when uploading blog articles as well. Another interesting piece of data to support this idea is an increase of traffic quality metrics (bounce rate, page /session and Avg. session duration). Entrances from the Image Search usually have high bounce rate – people just check the image and then leave the website. Unfortunately the high amount of ‘not provided’ keywords makes a detailed analysis hardly possible to make sure that it was really Image Search keywords that began to bring less traffic. I will do additional research to find a way to remove Image Search Keywords to be able to see a clearer picture.

After the SEO budget was considerably cut in Autumn 2013 we were forced to remove some links to your website but we were able to keep keywords with local intent on top positions on Google, besides other more competitive and popular general keywords (e.g.: IT Consulting (17) and IT consulting services (13), etc.) didn’t drop much, so they can be quickly brought to top once the budget can be increased again.

Here is a SERP for some target key phrases

IT consultants – 7

IT consulting company – 8

IT consulting Dallas – 1

IT consulting Texas – 2

IT consultants Dallas – 1

IT consulting firms Dallas – 4 (with sitelinks)

As you can see the target key phrases that we work on in regards to SEO rank well, we keep an eye on your rankings and keep your website link profile strong enough to reach the goals set.

In fact there might be issues (if image search and activity decline is not an issue) with performance of some of your most popular blog articles because some giant websites might have published content that outranks your articles for the key phrases that used to bring traffic. Please note that there is no a direct connection between the links we built for your website to rank for target terms and how other pages perform on search. Each link ads credits towards general authority of the website, but it is impossible to predict how each page would perform. 

I have attached another Google Analytics report for you see the traffic improvements for the last 5 months.

Organic: + 18.94%

Direct: + 54.46%

Referral: + 13.76%

In order to make blogging even more SEO-focused, we can do an analysis of the suggested titles and make recommendations on words/phrases to use in them and also other keywords/phrases to use in the body prior to articles’ writing. This will increase potential number of key phrases to be relevant for each article, but does not guarantee high rankings for each one or even any of them, depending on the key phrase competition.

Google Enterprise Products Customer Satisfaction Survey

At Google, our goal is to provide business users with the most useful and innovative tools for the enterprise. To better serve you, we're asking for your feedback through this Customer Satisfaction survey. Your experience is a critical component in shaping and improving our products and services.

One noteworthy example of how we use your feedback is the improvement we made in our Support program. In previous quarters many of you requested live phone support via this survey. We heard your wish are now thrilled to have 24x7 phone support available to all Google Apps for Business customers.

We look forward to receiving your input and appreciate your time in helping us improve our products and services. With your help, we can better prioritize our activities with your needs in mind.

The survey results will be shared with the Google Enterprise teams who develop and support your product(s). The online survey is now available for you to let us know how we are doing and what we can do to improve. The survey should take no more than 10 minutes to complete.

Listen to the Voice of Your Content

In order to come up with a valuable offer in regards to already existing content improvement (infographics creation) we have analyzed US traffic of the website and recent organic traffic (traffic from search engines) from all over the world.

What we did:

1. Analyzed the most popular content (mostly blog articles) in the US during the previous 6 months (Analytics *****t Organic Search Traffic 20131001-20140122.pdf).
2. Analyzed the most popular blog content visited from search engines from all over the world (Analytics ******* Organic Search Traffic 20131001-20140122.pdf) and compared it to US only visits. We took a more recent range of dates in order be able to see recently published articles and get clearer picture of content popularity. Naturally older articles have more visits since they are online for a longer period of time.
3. Created a report (Top Content Golime.xlsx) with two lists for you to be able easily compare the most visited content of your website.

What we found out

1. Having analyzed the data in Google Analytics report we were able to suggest 5-10 blog articles that can be improved with help of infographics for building brand strength and authority among the prospects and/or already existing clients.

Of course, we are not IT experts and cannot guarantee or tend to state that our suggestions are currently important. The research and analysis is intended to directions for content improvement as part of your inbound marketing strategies.   

2. Some of the article are on top of both lists

Top 5 articles suggested to be improved with infographics

1. Monitoring Network Traffic with Windows 8 (http://www.*********/blog/bid/179720/Monitoring-Network-Traffic-with-Windows-8) [brings three times more visits from search engines than any other blog article]

2. Thinking of Moving to Microsoft Office 365: Pros & Cons (http://www.******/blog/bid/166976/Thinking-of-Moving-to-Microsoft-Office-365-Pros-Cons)

3. Rightsizing Your Help Desk Team: Part 4 (http://www.*******/blog/bid/171997/Rightsizing-Your-Help-Desk-Team-Part-4)

4. The 3 Most Frequently Outsourced IT Functions (http://www.*******/blog/bid/143379/The-3-Most-Frequently-Outsourced-IT-Functions)

5. How Cloud Computing Reduces Costs and Increases Value (http://www.*********o/blog/bid/136271/How-Cloud-Computing-Reduces-Costs-and-Increases-Value)

Other findings to consider

1. During the US traffic analysis we found out that IT Cost Optimization page (http://www.*******/consulting/it-cost-optimization/) is also frequently visited. This page is not informative. Please consider improving page content as well.

2. The recent focus of articles was aimed at Virtualization. This is why we want to note that one of the Virtualization articles is in the list of 10 most visited (from search engines) blog articles globally. Article: How Is Enterprise Virtualization Impacting the Server Market? (http://www.**********g/bid/189892/How-Is-Enterprise-Virtualization-Impacting-the-Server-Market).  Consider creating an infographic on this topic.

3. More than 15% of the whole visits from search engines are brought by the homepage (1,891 from 10,206). Homepage layout and organization can be improved (e.g.:  there is too much of a whitespace in the lower right corner which can be filled out with recent (or the most popular) blog articles, testimonials section, etc.)

Infographics Packages

Infographics creation includes the following:

-          Concept building and writing instructions for a designer

-          Writing necessary text content for an inforgraphic (VIP quality, Native English speaking writer). We have already discussed with your current blog writer, he is ready to work on it.

-          Designing an inforgraphic

-          Project management (task clarification, consulting, pre-approval, etc.)

-          Publishing an inforgraphic in the corresponding blog article

-          Creating a profile and publishing an inforgraphic at http://visual.ly/

Rates:

The cost of an inforgraphics mainly depends on the number of specific items to design, their number and complexity or on the time needed to complete a specific task.

Level 1 (Simple Graphics)

Sample: http://thumbnails.visually.netdna-cdn.com/100-calories_5295b13517f09_w1500.jpg

Cost:  $200

Level 2

Samples:

http://thumbnails.visually.netdna-cdn.com/what-small-businesses-should-know-about-virtualization-security_502911aac8e0d_w1500.jpg   

http://thumbnails.visually.netdna-cdn.com/how-to-deal-with-social-media-complainers_528416d18d627_w1500.jpg

Cost: $250-300

Level 3

Samples:

http://thumbnails.visually.netdna-cdn.com/everything-you-need-to-know-about-gmo-laws-or-the-lack-there-of_52700214223e8_w1500.jpg

http://thumbnails.visually.netdna-cdn.com/the-power-of-the-hashtag_5280ef10cf2a0_w1500.jpg

Cost: $350-$450

Some information on benefit of infographics:

http://www.forbes.com/sites/drewhendricks/2013/10/10/infographics-videos-and-more-the-new-face-of-marketing/

http://mashable.com/2011/08/22/infographics-marketing-value/

http://vimeo.com/29684853

Writing for Brand Management

1. Press release distribution (important: the title of the press release should contain "************" to rank well for this term)
2. Social media profiles
3. Your brand blogs built on free platforms like blogger.com, tumblr.com.
4. Other content submission websites profile pages (e.g. Squidoo.com)
5. Submitting company reviews/feedback

Let me now comment on each option.
1. press release distribution is easy to start with. There are websites that accept both free and paid submissions. We recommend to start with a press release writing and distribution.
We will research press release submission websites for free and will charge for submission management only.
See the example: http://www.prnewswire.com/news-releases/dallas-it-outsourcing-firm-******-awarded-outsourced-help-desk-services-contract-for-briggs-equipment-176960421.html

2. Social media profiles. We skip this for now, as, as far as I understand, you are not interested in this service for now.
3. Free brand blogs is a very good option, especially if you are planning to deliver excellent quality content because of two major reasons:

• You take full control of the content your deliver under your brand
• You get all the SEO benefits from the blog you build (that links to your main website) and from the knowledge you give out to your prospects for free

4. There are some website that accept content and allow to build pages with rich media, but these should be really good website (we can research them if needed).
See the example of one of our client http://www.squidoo.com/lensmasters/altshirts... let me know what you think.
5. We can create a page for your organization on website like jabber.com and build a positive reputation there

6. Now let me comment on the list that you provided. Most of these sites are news and articles portals that have writers who write for them on the regular basis.


This is the reason why submitting content to them content is hardly possible, instead we can find there contacts ans ask to write something that would include your brand name,
but there are several obvious cons of such activity.


1. The writers would probably ask for really much money for such type of job, this for sure will cost not 10s of dollars, sometimes not even 100s
2. The process of media outreach is really time consuming and sometimes not effective

3. If there is no your brand name is the article's title then it will most likely fail to rank high for your brand search term on Google or any other search engine.
Ordering a company review from such sources might be really expensive too, but if this is something that you are interested in, we can work on this task.