Another Great Example of PR Request

Below is a VIP PR request for our client www.igiftback.com  ~ we do not have any keyword requirements for this one.  Please let me know if additional information is required. Thanks!

Desired Press Release Date:

9/11/2013

Desired Press Release Title:

iGiftback™ Integrates Transaction Simplifying Card.io Technology

Reason for Press Release (please be specific):

In an effort to simplify transactions, ease the hassle of online payments and streamline the user experience, iGiftback™ has added card.io’s technology to its mobile payment options. While users still have the option to enter a credit card number manually or use a PayPal account, they will now have the choice of expediting the transaction with the use of their smartphone’s camera.

Card.io is a Software Development Kit that allows mobile app users to complete a transaction by holding a credit/debit card in front of a smartphone's camera. This technology automatically scans the card and sends your payment securely without storing or transmitting your credit card number. Card.io made its public debut in June 2011 and was acquired by PayPal in July 2012.

Boilerplate Info:

iGiftback™ is a mobile app started in Kansas City and designed to bring local brands together to benefit the people, businesses and nonprofits that strengthen communities. The aim is to save consumers money through mobile loyalty programs, grow merchant loyalty and business with mobile solutions, and increase funds for the local nonprofit community through mobile Punch Card purchases. iGiftback™ is dedicated to bringing local residents and businesses together with local nonprofits and charities to strengthen the Kansas City community.  For more information visit www.iGiftback.com.

Applicable Quotes:

Sid Shugart, Founder and President of iGiftback™ said, “We are very excited to add card.io to our intellectual property to provide end users of our app with an easier way to support local businesses, local schools, and nonprofits in the community through the purchase of FUNdraising Punch Cards with iGiftback™!”

SEO Report

We have compared the traffic data for the last 4 months with the same period before, so you can see the improvements of the most important metrics.

May 1, 2013-Aug 31, 2013 Compared to: Dec 29, 2012-Apr 30, 2013

Direct Traffic (Browse bookmarks, direct address typing, ICQ/Skype and other shares via messengers)

+ 28.39% 1,393 vs 1,085

Direct traffic usually speaks about the website’s content quality and brand recognition. In addition to that there is pretty much of the branded entrance keywords – phrases that clearly show the person was searching for your website.

Organic Traffic in General

 +42.74% (4,278 vs 2,997)

Google

+41.81% (4,111 vs 2,899)

Bing

+130.56% (83 vs 36)

Yahoo

+55.00% 31 vs 20 

Website’s Rankings

Ranking on Google

it consulting dallas – 1

it consulting texas – 5

it consultants dallas – 1

it consultants texas – 1 (with sitelinks)

it consulting firms dallas – 3 (with sitelinks)

High search volume keywords

it consulting firms (1300) - 11

it consulting services (720) – 22

it consulting (3600) – 32

The positions were check from 67.159.5.242 IP, which is in Illinois and they will slightly vary depending on the search location. As you can see, Google shows sitelinks for some search terms. Google shows sitelinks for domain name search terms for authority sites only, so if you see sitelinks for target key phrases that’s even better. 

I have too included rankings for more competitive but popular key phrases (with average monthly US search volume in circle brackets). Please consider budget increase, so we can build more quality back-links to rank high for those key phrases too.

Since we spend some of the budget for building natural link profile monthly, we might be able to rank top 10 for ‘it consulting firms’.