Another Great Example of PR Request

Below is a VIP PR request for our client www.igiftback.com  ~ we do not have any keyword requirements for this one.  Please let me know if additional information is required. Thanks!

Desired Press Release Date:

9/11/2013

Desired Press Release Title:

iGiftback™ Integrates Transaction Simplifying Card.io Technology

Reason for Press Release (please be specific):

In an effort to simplify transactions, ease the hassle of online payments and streamline the user experience, iGiftback™ has added card.io’s technology to its mobile payment options. While users still have the option to enter a credit card number manually or use a PayPal account, they will now have the choice of expediting the transaction with the use of their smartphone’s camera.

Card.io is a Software Development Kit that allows mobile app users to complete a transaction by holding a credit/debit card in front of a smartphone's camera. This technology automatically scans the card and sends your payment securely without storing or transmitting your credit card number. Card.io made its public debut in June 2011 and was acquired by PayPal in July 2012.

Boilerplate Info:

iGiftback™ is a mobile app started in Kansas City and designed to bring local brands together to benefit the people, businesses and nonprofits that strengthen communities. The aim is to save consumers money through mobile loyalty programs, grow merchant loyalty and business with mobile solutions, and increase funds for the local nonprofit community through mobile Punch Card purchases. iGiftback™ is dedicated to bringing local residents and businesses together with local nonprofits and charities to strengthen the Kansas City community.  For more information visit www.iGiftback.com.

Applicable Quotes:

Sid Shugart, Founder and President of iGiftback™ said, “We are very excited to add card.io to our intellectual property to provide end users of our app with an easier way to support local businesses, local schools, and nonprofits in the community through the purchase of FUNdraising Punch Cards with iGiftback™!”

SEO Report

We have compared the traffic data for the last 4 months with the same period before, so you can see the improvements of the most important metrics.

May 1, 2013-Aug 31, 2013 Compared to: Dec 29, 2012-Apr 30, 2013

Direct Traffic (Browse bookmarks, direct address typing, ICQ/Skype and other shares via messengers)

+ 28.39% 1,393 vs 1,085

Direct traffic usually speaks about the website’s content quality and brand recognition. In addition to that there is pretty much of the branded entrance keywords – phrases that clearly show the person was searching for your website.

Organic Traffic in General

 +42.74% (4,278 vs 2,997)

Google

+41.81% (4,111 vs 2,899)

Bing

+130.56% (83 vs 36)

Yahoo

+55.00% 31 vs 20 

Website’s Rankings

Ranking on Google

it consulting dallas – 1

it consulting texas – 5

it consultants dallas – 1

it consultants texas – 1 (with sitelinks)

it consulting firms dallas – 3 (with sitelinks)

High search volume keywords

it consulting firms (1300) - 11

it consulting services (720) – 22

it consulting (3600) – 32

The positions were check from 67.159.5.242 IP, which is in Illinois and they will slightly vary depending on the search location. As you can see, Google shows sitelinks for some search terms. Google shows sitelinks for domain name search terms for authority sites only, so if you see sitelinks for target key phrases that’s even better. 

I have too included rankings for more competitive but popular key phrases (with average monthly US search volume in circle brackets). Please consider budget increase, so we can build more quality back-links to rank high for those key phrases too.

Since we spend some of the budget for building natural link profile monthly, we might be able to rank top 10 for ‘it consulting firms’. 

Great Instructions Example on Writing a PBX Article

This article will be titled, “What is Hosted PBX”

I have attached a PDF document with a lot of information to discuss.  Here are some key points:

1.       Hosted PBX is different from traditional PBX because it is a physical product you keep at your location.  It has all the same features as traditional PBX, with some added features.

2.       Examples

a.       Traditional PPX

 

                                                               i.      Hosted on platform; you get 5 phones that plug into Internet bandwidth (SIP Trucks or phone lines).

                                                             ii.      Has a timestamp against it, requiring upgrades, etc.

b.      Hosted PBX

                                                               i.      you get 5 phones plus a circuit that plugs into the carrier networks.

3.       Page 23 – Hosted PBX offers a solution for companies that are expanding into multiples locations, improving mobility.  More businesses these days have multiple offices rather that one large office. More businesses are operating remotely.  This product is perfect for these types of businesses, especially ones that have up to 100 phones.  For businesses with more than 100 phones, traditional PBX is more cost effective.

4.       Page 24 – discuss in detail the Drivers of Hosted PBX

5.       Page 26 – discuss in detail the Features of PBX

a.       HD Voice is a huge selling point for this product.  Back in the 80’s phone carriers used to advertise the quality of their service, http://www.youtube.com/watch?v=cih-B324A0A.  All that stopped because quality got too expensive.  This product is introducing quality back into the communications market.

6.       Page 27 – discuss in detail Unified Communications

a.       All the features at your control as an end user.

 

7.       Page 28 – discuss the complete Hosted PBX solution

It is okay to mention Telepacific, however, the client wants it to be clear that Telepacific is just being used as an example of a PBX solution.  They goal it to get the readers educated on the idea of Hosted PBX, but not directly pitch the product.

 

Just One More Visit per Customer [Sample Instructions]

Main Points to Highlight:

            95% of Restaurants do not have a Mobile website – so how do you reach                        local customers that are searching for local restaurants

            One half of all local searches are performed from a Smartphone

            Mobile Coupons get 10 times the redemption rate of traditional coupons

            SMS Marketing can connect you with your customers in real time. 

            You have a great group of customers that frequent your business.                                   Imagine how much more business you could generate if you could get those   same customers to visit your restaurant just one more time per month – for less       than $.60 each

Main Features to Offer:

-       Mobile friendly website

-       Help you increase customer visits with SMS Marketing

-       Free Advertising Posters for your Restaurant

-       Free Table Top Flyers to help build your SMS List

-       Free Sales Strategy with VIP Offers

Our Goal:

To educate clients on the benefits of a Mobile website site and how SMS Marketing can help increase customer visits for very little cost.

Key Phrase Usage:

-       Mobile website

-       SMS Marketing

-       Increase customer visits

-       Decrease advertising budget using traditional methods

-       Looking for an advertising piece that doesn’t hard sell.

           

Additional information from the client that might useful:

Note 1

I have attached a brief outline of what I am looking for in a marketing piece, althought I have no idea of how to convey that information effective to potential customers.  I tried to follow your outline as best I can but I am not very knowledgabe about the area I am trying to develop.  Actually I am doing this for a friend of mine that is out of work and down on his luck but know about Mobile sites and SMS Marketing.  This piece will go out hard copy with a one page flyer that shows examples of the Table Top and Advertising signs customers will receive with our service.

I didnt know if I was to include our price for this service so I left it out.  If it is needed for an effective sale, the the Mobile site is $475 and the SMS is $250 per month.  Both can be purchased at the same time for only $600 for the first month, then $250 thereafter for SMS Marketing.

Note 2

There are several competitor but the a few of the most visible ones are

Since our landing page already exists, perhaps we can just mention it in the copy for customers who need additional information about who we are.  Our initial target audience to solicit is about 75 select restaurants, many of them pizza, in a small town in Indiana. We were hoping that the copy you create, along with our existing landing page will explain who we are, what we do and how we can help their restaurant increase sales using their mobile site and a targeted SMS marketing campaign..

Forum Participation Guide for SEO

The task is pretty simple. All you need to do is to leave a certain number of messages of each forum. All messages shouldn’t be promotional under no circumstances. You should act like an ordinary forum user: be helpful, kind and positive. There is no need to write long messages, the messages can be short but MUST be to the point. No spam or nonsense is allowed. Even thought you don’t have to promote anything, you should build either positive or neutral image of the profile.

Important: you can write in any thread you wish. If you are not good at a general forum’s topic (e.g. php developers forum), you can participate in general discussions. Each forum has ‘general chat’ sections.

Why it is important?

The image must be good because it will be associated with the link your profile signature which is very important. It is too very important not to get banned.

What is a forum signature?

Forum signature is a short message that appears every time you post something on forum. Some forums allow placing links in the signature. This is what important to – a link in the forum signature.

When to add a signature?

Some forums require a certain number of posts to be done, before you can add a signature. So please comment in the file to mark the forums that require some posts. Our primary task is to reach the required number of post ASAP to place a link there.