среда, 10 июля 2013 г.

Just One More Visit per Customer [Sample Instructions]



Main Points to Highlight:

            95% of Restaurants do not have a Mobile website – so how do you reach                        local customers that are searching for local restaurants

            One half of all local searches are performed from a Smartphone

            Mobile Coupons get 10 times the redemption rate of traditional coupons

            SMS Marketing can connect you with your customers in real time. 

            You have a great group of customers that frequent your business.                                   Imagine how much more business you could generate if you could get those   same customers to visit your restaurant just one more time per month – for less       than $.60 each

Main Features to Offer:

-       Mobile friendly website
-       Help you increase customer visits with SMS Marketing
-       Free Advertising Posters for your Restaurant
-       Free Table Top Flyers to help build your SMS List
-       Free Sales Strategy with VIP Offers

Our Goal:

To educate clients on the benefits of a Mobile website site and how SMS Marketing can help increase customer visits for very little cost.

Key Phrase Usage:

-       Mobile website
-       SMS Marketing
-       Increase customer visits
-       Decrease advertising budget using traditional methods
-       Looking for an advertising piece that doesn’t hard sell.
           
Additional information from the client that might useful:

Note 1
I have attached a brief outline of what I am looking for in a marketing piece, althought I have no idea of how to convey that information effective to potential customers.  I tried to follow your outline as best I can but I am not very knowledgabe about the area I am trying to develop.  Actually I am doing this for a friend of mine that is out of work and down on his luck but know about Mobile sites and SMS Marketing.  This piece will go out hard copy with a one page flyer that shows examples of the Table Top and Advertising signs customers will receive with our service.

I didnt know if I was to include our price for this service so I left it out.  If it is needed for an effective sale, the the Mobile site is $475 and the SMS is $250 per month.  Both can be purchased at the same time for only $600 for the first month, then $250 thereafter for SMS Marketing.

Note 2
There are several competitor but the a few of the most visible ones are

Since our landing page already exists, perhaps we can just mention it in the copy for customers who need additional information about who we are.  Our initial target audience to solicit is about 75 select restaurants, many of them pizza, in a small town in Indiana. We were hoping that the copy you create, along with our existing landing page will explain who we are, what we do and how we can help their restaurant increase sales using their mobile site and a targeted SMS marketing campaign..

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