What About the Page Title?

Length

53-56 characters are okay for the Page Title if you don’t want Google to cut it off on SERPs, but it definitely okay to have more if it is needed for SEO purposes you simply can’t make it shorter.  

Placement

The most important key phrase should be placed in the very beginning of the Page Title.

Keywords

More long-tail key phrases in the title tag may dilute the power of the main one, so it better to use only important keywords in the Page Title.

Thus I believe the following rule for the Recipes will be good.

[Recipe Name] (without the Recipe word) + [Healthy Food Recipes] (category name which is a keyword too with 22 200 monthly searches).

This matter actually opened my eyes on the other thing. There is a point even in categorizing the recipes because people are often look for specific recipes.

E.g.:

Healthy dinner recipes – 110,000

Healthy chicken recipes – 60,500

Healthy breakfast recipes – 40,500

In case you want to categorize the recipes ASAP, I would need some unique text for each of the category. Let me know if you have questions. Thanks.

Traffic Reports: What You See Is NOT What Really IS

I have done an analysis of the website traffic in Google Analytics reports. Indeed, there is a traffic drop when comparing April and March.

Here is a short summary (also see the PDF attached):

Organic: -8.15%

Direct: -16.64%

Referral: -8.49%

Social: -61.80%

Other: -43.10%

As you can see all the sources gave less traffic in April, so there is no SEO issues. As you can see the Direct traffic has great decrease, which has nothing to do with SEO at all.

I believe it is a temporary activity decrease.

Another reason might be is that Organic Traffic section also contains keywords from Image Search while as your websites’ image (not pages) lost rankings. If you go to Entrance Keywords section in Google Analytics you will see lots of keywords like ‘plan’, ‘competitive advantage’ and others. Your website’s pages don’t rank for these terms, but your images do, because we optimize images when uploading blog articles as well. Another interesting piece of data to support this idea is an increase of traffic quality metrics (bounce rate, page /session and Avg. session duration). Entrances from the Image Search usually have high bounce rate – people just check the image and then leave the website. Unfortunately the high amount of ‘not provided’ keywords makes a detailed analysis hardly possible to make sure that it was really Image Search keywords that began to bring less traffic. I will do additional research to find a way to remove Image Search Keywords to be able to see a clearer picture.

After the SEO budget was considerably cut in Autumn 2013 we were forced to remove some links to your website but we were able to keep keywords with local intent on top positions on Google, besides other more competitive and popular general keywords (e.g.: IT Consulting (17) and IT consulting services (13), etc.) didn’t drop much, so they can be quickly brought to top once the budget can be increased again.

Here is a SERP for some target key phrases

IT consultants – 7

IT consulting company – 8

IT consulting Dallas – 1

IT consulting Texas – 2

IT consultants Dallas – 1

IT consulting firms Dallas – 4 (with sitelinks)

As you can see the target key phrases that we work on in regards to SEO rank well, we keep an eye on your rankings and keep your website link profile strong enough to reach the goals set.

In fact there might be issues (if image search and activity decline is not an issue) with performance of some of your most popular blog articles because some giant websites might have published content that outranks your articles for the key phrases that used to bring traffic. Please note that there is no a direct connection between the links we built for your website to rank for target terms and how other pages perform on search. Each link ads credits towards general authority of the website, but it is impossible to predict how each page would perform. 

I have attached another Google Analytics report for you see the traffic improvements for the last 5 months.

Organic: + 18.94%

Direct: + 54.46%

Referral: + 13.76%

In order to make blogging even more SEO-focused, we can do an analysis of the suggested titles and make recommendations on words/phrases to use in them and also other keywords/phrases to use in the body prior to articles’ writing. This will increase potential number of key phrases to be relevant for each article, but does not guarantee high rankings for each one or even any of them, depending on the key phrase competition.

Google Enterprise Products Customer Satisfaction Survey

At Google, our goal is to provide business users with the most useful and innovative tools for the enterprise. To better serve you, we're asking for your feedback through this Customer Satisfaction survey. Your experience is a critical component in shaping and improving our products and services.

One noteworthy example of how we use your feedback is the improvement we made in our Support program. In previous quarters many of you requested live phone support via this survey. We heard your wish are now thrilled to have 24x7 phone support available to all Google Apps for Business customers.

We look forward to receiving your input and appreciate your time in helping us improve our products and services. With your help, we can better prioritize our activities with your needs in mind.

The survey results will be shared with the Google Enterprise teams who develop and support your product(s). The online survey is now available for you to let us know how we are doing and what we can do to improve. The survey should take no more than 10 minutes to complete.

Listen to the Voice of Your Content

In order to come up with a valuable offer in regards to already existing content improvement (infographics creation) we have analyzed US traffic of the website and recent organic traffic (traffic from search engines) from all over the world.

What we did:

1. Analyzed the most popular content (mostly blog articles) in the US during the previous 6 months (Analytics *****t Organic Search Traffic 20131001-20140122.pdf).
2. Analyzed the most popular blog content visited from search engines from all over the world (Analytics ******* Organic Search Traffic 20131001-20140122.pdf) and compared it to US only visits. We took a more recent range of dates in order be able to see recently published articles and get clearer picture of content popularity. Naturally older articles have more visits since they are online for a longer period of time.
3. Created a report (Top Content Golime.xlsx) with two lists for you to be able easily compare the most visited content of your website.

What we found out

1. Having analyzed the data in Google Analytics report we were able to suggest 5-10 blog articles that can be improved with help of infographics for building brand strength and authority among the prospects and/or already existing clients.

Of course, we are not IT experts and cannot guarantee or tend to state that our suggestions are currently important. The research and analysis is intended to directions for content improvement as part of your inbound marketing strategies.   

2. Some of the article are on top of both lists

Top 5 articles suggested to be improved with infographics

1. Monitoring Network Traffic with Windows 8 (http://www.*********/blog/bid/179720/Monitoring-Network-Traffic-with-Windows-8) [brings three times more visits from search engines than any other blog article]

2. Thinking of Moving to Microsoft Office 365: Pros & Cons (http://www.******/blog/bid/166976/Thinking-of-Moving-to-Microsoft-Office-365-Pros-Cons)

3. Rightsizing Your Help Desk Team: Part 4 (http://www.*******/blog/bid/171997/Rightsizing-Your-Help-Desk-Team-Part-4)

4. The 3 Most Frequently Outsourced IT Functions (http://www.*******/blog/bid/143379/The-3-Most-Frequently-Outsourced-IT-Functions)

5. How Cloud Computing Reduces Costs and Increases Value (http://www.*********o/blog/bid/136271/How-Cloud-Computing-Reduces-Costs-and-Increases-Value)

Other findings to consider

1. During the US traffic analysis we found out that IT Cost Optimization page (http://www.*******/consulting/it-cost-optimization/) is also frequently visited. This page is not informative. Please consider improving page content as well.

2. The recent focus of articles was aimed at Virtualization. This is why we want to note that one of the Virtualization articles is in the list of 10 most visited (from search engines) blog articles globally. Article: How Is Enterprise Virtualization Impacting the Server Market? (http://www.**********g/bid/189892/How-Is-Enterprise-Virtualization-Impacting-the-Server-Market).  Consider creating an infographic on this topic.

3. More than 15% of the whole visits from search engines are brought by the homepage (1,891 from 10,206). Homepage layout and organization can be improved (e.g.:  there is too much of a whitespace in the lower right corner which can be filled out with recent (or the most popular) blog articles, testimonials section, etc.)

Infographics Packages

Infographics creation includes the following:

-          Concept building and writing instructions for a designer

-          Writing necessary text content for an inforgraphic (VIP quality, Native English speaking writer). We have already discussed with your current blog writer, he is ready to work on it.

-          Designing an inforgraphic

-          Project management (task clarification, consulting, pre-approval, etc.)

-          Publishing an inforgraphic in the corresponding blog article

-          Creating a profile and publishing an inforgraphic at http://visual.ly/

Rates:

The cost of an inforgraphics mainly depends on the number of specific items to design, their number and complexity or on the time needed to complete a specific task.

Level 1 (Simple Graphics)

Sample: http://thumbnails.visually.netdna-cdn.com/100-calories_5295b13517f09_w1500.jpg

Cost:  $200

Level 2

Samples:

http://thumbnails.visually.netdna-cdn.com/what-small-businesses-should-know-about-virtualization-security_502911aac8e0d_w1500.jpg   

http://thumbnails.visually.netdna-cdn.com/how-to-deal-with-social-media-complainers_528416d18d627_w1500.jpg

Cost: $250-300

Level 3

Samples:

http://thumbnails.visually.netdna-cdn.com/everything-you-need-to-know-about-gmo-laws-or-the-lack-there-of_52700214223e8_w1500.jpg

http://thumbnails.visually.netdna-cdn.com/the-power-of-the-hashtag_5280ef10cf2a0_w1500.jpg

Cost: $350-$450

Some information on benefit of infographics:

http://www.forbes.com/sites/drewhendricks/2013/10/10/infographics-videos-and-more-the-new-face-of-marketing/

http://mashable.com/2011/08/22/infographics-marketing-value/

http://vimeo.com/29684853

Writing for Brand Management

1. Press release distribution (important: the title of the press release should contain "************" to rank well for this term)
2. Social media profiles
3. Your brand blogs built on free platforms like blogger.com, tumblr.com.
4. Other content submission websites profile pages (e.g. Squidoo.com)
5. Submitting company reviews/feedback

Let me now comment on each option.
1. press release distribution is easy to start with. There are websites that accept both free and paid submissions. We recommend to start with a press release writing and distribution.
We will research press release submission websites for free and will charge for submission management only.
See the example: http://www.prnewswire.com/news-releases/dallas-it-outsourcing-firm-******-awarded-outsourced-help-desk-services-contract-for-briggs-equipment-176960421.html

2. Social media profiles. We skip this for now, as, as far as I understand, you are not interested in this service for now.
3. Free brand blogs is a very good option, especially if you are planning to deliver excellent quality content because of two major reasons:

• You take full control of the content your deliver under your brand
• You get all the SEO benefits from the blog you build (that links to your main website) and from the knowledge you give out to your prospects for free

4. There are some website that accept content and allow to build pages with rich media, but these should be really good website (we can research them if needed).
See the example of one of our client http://www.squidoo.com/lensmasters/altshirts... let me know what you think.
5. We can create a page for your organization on website like jabber.com and build a positive reputation there

6. Now let me comment on the list that you provided. Most of these sites are news and articles portals that have writers who write for them on the regular basis.


This is the reason why submitting content to them content is hardly possible, instead we can find there contacts ans ask to write something that would include your brand name,
but there are several obvious cons of such activity.


1. The writers would probably ask for really much money for such type of job, this for sure will cost not 10s of dollars, sometimes not even 100s
2. The process of media outreach is really time consuming and sometimes not effective

3. If there is no your brand name is the article's title then it will most likely fail to rank high for your brand search term on Google or any other search engine.
Ordering a company review from such sources might be really expensive too, but if this is something that you are interested in, we can work on this task.

Write a Guest Post for Us: Blogging, Technology, SEO, Gadgets, Business Magagement, PPC, etc.

Want to write a guest post for us?

We accept your quality content contributions to our blog!
We do care about our readers and about the quality of the content they consume on our blog, so we will accept only quality, informative and well-formatted articles that bring real value and are fluently written.
(!) If you are looking for article directories or something of that kind, then webstiecopywriters’ blog is NOT for you.

Publishing options: free and paid

We hate spam and we treasure our time, so in order to ensure more quality submissions and cut potential spam submissions off, we request donations between $1 and $15 for each published guest post that will go to our editor to honor his hard work.

Scheme:
Your guest post is
500-800 words – $15
800 words and more – $8
500-1000 words and you want a nofollow link – FREE


Topics
We accept articles on the following topics:

• Search engine optimization
• Social media and social media marketing
• Content creation and marketing
• Usability and web design
• Google Analytics
• Google

Submission Guidelines
The article you submit to us must meet the following criterion:

1. The article must be between 500 and 1500 words.
2. It must be written on either the topic we provide or on the topics that is agreed with us
3. Your article must be written in good English and be valuable to the reader
4. It must be 100% unique! We do not accept articles that were published elsewhere
5. The article must be well-formatted: use bullet listings and subheadings to make it easy on an eye
6. Please send us articles in Word format.
7. If you want us to use your images then they should be attached too. If your image size doesn’t fit our blog’s layout it might not be published.
8. We accept articles with news, tips and deep analysis. Promotional content and business reviews will be immediately rejected.
9. We don’t accept guest post with links to websites with adult, illegal or abusing content.
10. We may reject your submission without any explanations.

What we offer
In exchange for quality content we offer the following:

1. 1 dofollow link within either article’s body or author signature (up to you).
2. 2-4 nofollow links (depending on the word count) to other pages that provide real additional value. All the links will be reviewed and some of them might not be published.
3. Relatively fast review of your submission, between 1 and 7 days depending on the load volume.
4. Unlimited number of submissions are allowed
5. Permanent placement of your guest post
6. 40% discount on writing services if you order a guest post from us
7. 10% permanent discount on writing services for those who have at least one approved guest post on our blog

 Contact Email crystal.shine.ua THE AT SIGN gmail DOT com

Another Great Example of PR Request

Below is a VIP PR request for our client www.igiftback.com  ~ we do not have any keyword requirements for this one.  Please let me know if additional information is required. Thanks!

Desired Press Release Date:

9/11/2013

Desired Press Release Title:

iGiftback™ Integrates Transaction Simplifying Card.io Technology

Reason for Press Release (please be specific):

In an effort to simplify transactions, ease the hassle of online payments and streamline the user experience, iGiftback™ has added card.io’s technology to its mobile payment options. While users still have the option to enter a credit card number manually or use a PayPal account, they will now have the choice of expediting the transaction with the use of their smartphone’s camera.

Card.io is a Software Development Kit that allows mobile app users to complete a transaction by holding a credit/debit card in front of a smartphone's camera. This technology automatically scans the card and sends your payment securely without storing or transmitting your credit card number. Card.io made its public debut in June 2011 and was acquired by PayPal in July 2012.

Boilerplate Info:

iGiftback™ is a mobile app started in Kansas City and designed to bring local brands together to benefit the people, businesses and nonprofits that strengthen communities. The aim is to save consumers money through mobile loyalty programs, grow merchant loyalty and business with mobile solutions, and increase funds for the local nonprofit community through mobile Punch Card purchases. iGiftback™ is dedicated to bringing local residents and businesses together with local nonprofits and charities to strengthen the Kansas City community.  For more information visit www.iGiftback.com.

Applicable Quotes:

Sid Shugart, Founder and President of iGiftback™ said, “We are very excited to add card.io to our intellectual property to provide end users of our app with an easier way to support local businesses, local schools, and nonprofits in the community through the purchase of FUNdraising Punch Cards with iGiftback™!”