пятница, 17 января 2014 г.

Writing for Brand Management

  1. Press release distribution (important: the title of the press release should contain "************" to rank well for this term)
  2. Social media profiles
  3. Your brand blogs built on free platforms like blogger.com, tumblr.com.
  4. Other content submission websites profile pages (e.g. Squidoo.com)
  5. Submitting company reviews/feedback
Let me now comment on each option.
1. press release distribution is easy to start with. There are websites that accept both free and paid submissions. We recommend to start with a press release writing and distribution.
We will research press release submission websites for free and will charge for submission management only.
See the example: http://www.prnewswire.com/news-releases/dallas-it-outsourcing-firm-******-awarded-outsourced-help-desk-services-contract-for-briggs-equipment-176960421.html

2. Social media profiles. We skip this for now, as, as far as I understand, you are not interested in this service for now.
3. Free brand blogs is a very good option, especially if you are planning to deliver excellent quality content because of two major reasons:
  • You take full control of the content your deliver under your brand
  • You get all the SEO benefits from the blog you build (that links to your main website) and from the knowledge you give out to your prospects for free
4. There are some website that accept content and allow to build pages with rich media, but these should be really good website (we can research them if needed).
See the example of one of our client http://www.squidoo.com/lensmasters/altshirts... let me know what you think.
5. We can create a page for your organization on website like jabber.com and build a positive reputation there

6. Now let me comment on the list that you provided. Most of these sites are news and articles portals that have writers who write for them on the regular basis.


This is the reason why submitting content to them content is hardly possible, instead we can find there contacts ans ask to write something that would include your brand name,
but there are several obvious cons of such activity.


1. The writers would probably ask for really much money for such type of job, this for sure will cost not 10s of dollars, sometimes not even 100s
2. The process of media outreach is really time consuming and sometimes not effective

3. If there is no your brand name is the article's title then it will most likely fail to rank high for your brand search term on Google or any other search engine.
Ordering a company review from such sources might be really expensive too, but if this is something that you are interested in, we can work on this task.

Комментариев нет:

Отправить комментарий