Listen to the Voice of Your Content

In order to come up with a valuable offer in regards to already existing content improvement (infographics creation) we have analyzed US traffic of the website and recent organic traffic (traffic from search engines) from all over the world.

What we did:

1. Analyzed the most popular content (mostly blog articles) in the US during the previous 6 months (Analytics *****t Organic Search Traffic 20131001-20140122.pdf).
2. Analyzed the most popular blog content visited from search engines from all over the world (Analytics ******* Organic Search Traffic 20131001-20140122.pdf) and compared it to US only visits. We took a more recent range of dates in order be able to see recently published articles and get clearer picture of content popularity. Naturally older articles have more visits since they are online for a longer period of time.
3. Created a report (Top Content Golime.xlsx) with two lists for you to be able easily compare the most visited content of your website.

What we found out

1. Having analyzed the data in Google Analytics report we were able to suggest 5-10 blog articles that can be improved with help of infographics for building brand strength and authority among the prospects and/or already existing clients.

Of course, we are not IT experts and cannot guarantee or tend to state that our suggestions are currently important. The research and analysis is intended to directions for content improvement as part of your inbound marketing strategies.   

2. Some of the article are on top of both lists

Top 5 articles suggested to be improved with infographics

1. Monitoring Network Traffic with Windows 8 (http://www.*********/blog/bid/179720/Monitoring-Network-Traffic-with-Windows-8) [brings three times more visits from search engines than any other blog article]

2. Thinking of Moving to Microsoft Office 365: Pros & Cons (http://www.******/blog/bid/166976/Thinking-of-Moving-to-Microsoft-Office-365-Pros-Cons)

3. Rightsizing Your Help Desk Team: Part 4 (http://www.*******/blog/bid/171997/Rightsizing-Your-Help-Desk-Team-Part-4)

4. The 3 Most Frequently Outsourced IT Functions (http://www.*******/blog/bid/143379/The-3-Most-Frequently-Outsourced-IT-Functions)

5. How Cloud Computing Reduces Costs and Increases Value (http://www.*********o/blog/bid/136271/How-Cloud-Computing-Reduces-Costs-and-Increases-Value)

Other findings to consider

1. During the US traffic analysis we found out that IT Cost Optimization page (http://www.*******/consulting/it-cost-optimization/) is also frequently visited. This page is not informative. Please consider improving page content as well.

2. The recent focus of articles was aimed at Virtualization. This is why we want to note that one of the Virtualization articles is in the list of 10 most visited (from search engines) blog articles globally. Article: How Is Enterprise Virtualization Impacting the Server Market? (http://www.**********g/bid/189892/How-Is-Enterprise-Virtualization-Impacting-the-Server-Market).  Consider creating an infographic on this topic.

3. More than 15% of the whole visits from search engines are brought by the homepage (1,891 from 10,206). Homepage layout and organization can be improved (e.g.:  there is too much of a whitespace in the lower right corner which can be filled out with recent (or the most popular) blog articles, testimonials section, etc.)

Infographics Packages

Infographics creation includes the following:

-          Concept building and writing instructions for a designer

-          Writing necessary text content for an inforgraphic (VIP quality, Native English speaking writer). We have already discussed with your current blog writer, he is ready to work on it.

-          Designing an inforgraphic

-          Project management (task clarification, consulting, pre-approval, etc.)

-          Publishing an inforgraphic in the corresponding blog article

-          Creating a profile and publishing an inforgraphic at http://visual.ly/

Rates:

The cost of an inforgraphics mainly depends on the number of specific items to design, their number and complexity or on the time needed to complete a specific task.

Level 1 (Simple Graphics)

Sample: http://thumbnails.visually.netdna-cdn.com/100-calories_5295b13517f09_w1500.jpg

Cost:  $200

Level 2

Samples:

http://thumbnails.visually.netdna-cdn.com/what-small-businesses-should-know-about-virtualization-security_502911aac8e0d_w1500.jpg   

http://thumbnails.visually.netdna-cdn.com/how-to-deal-with-social-media-complainers_528416d18d627_w1500.jpg

Cost: $250-300

Level 3

Samples:

http://thumbnails.visually.netdna-cdn.com/everything-you-need-to-know-about-gmo-laws-or-the-lack-there-of_52700214223e8_w1500.jpg

http://thumbnails.visually.netdna-cdn.com/the-power-of-the-hashtag_5280ef10cf2a0_w1500.jpg

Cost: $350-$450

Some information on benefit of infographics:

http://www.forbes.com/sites/drewhendricks/2013/10/10/infographics-videos-and-more-the-new-face-of-marketing/

http://mashable.com/2011/08/22/infographics-marketing-value/

http://vimeo.com/29684853

Writing for Brand Management

1. Press release distribution (important: the title of the press release should contain "************" to rank well for this term)
2. Social media profiles
3. Your brand blogs built on free platforms like blogger.com, tumblr.com.
4. Other content submission websites profile pages (e.g. Squidoo.com)
5. Submitting company reviews/feedback

Let me now comment on each option.
1. press release distribution is easy to start with. There are websites that accept both free and paid submissions. We recommend to start with a press release writing and distribution.
We will research press release submission websites for free and will charge for submission management only.
See the example: http://www.prnewswire.com/news-releases/dallas-it-outsourcing-firm-******-awarded-outsourced-help-desk-services-contract-for-briggs-equipment-176960421.html

2. Social media profiles. We skip this for now, as, as far as I understand, you are not interested in this service for now.
3. Free brand blogs is a very good option, especially if you are planning to deliver excellent quality content because of two major reasons:

• You take full control of the content your deliver under your brand
• You get all the SEO benefits from the blog you build (that links to your main website) and from the knowledge you give out to your prospects for free

4. There are some website that accept content and allow to build pages with rich media, but these should be really good website (we can research them if needed).
See the example of one of our client http://www.squidoo.com/lensmasters/altshirts... let me know what you think.
5. We can create a page for your organization on website like jabber.com and build a positive reputation there

6. Now let me comment on the list that you provided. Most of these sites are news and articles portals that have writers who write for them on the regular basis.


This is the reason why submitting content to them content is hardly possible, instead we can find there contacts ans ask to write something that would include your brand name,
but there are several obvious cons of such activity.


1. The writers would probably ask for really much money for such type of job, this for sure will cost not 10s of dollars, sometimes not even 100s
2. The process of media outreach is really time consuming and sometimes not effective

3. If there is no your brand name is the article's title then it will most likely fail to rank high for your brand search term on Google or any other search engine.
Ordering a company review from such sources might be really expensive too, but if this is something that you are interested in, we can work on this task.