Main Points to Highlight:
95% of Restaurants do not have a Mobile website – so how do you reach local
customers that are searching for local restaurants
One half of all local searches are
performed from a Smartphone
Mobile Coupons get 10 times the
redemption rate of traditional coupons
SMS Marketing can connect you with
your customers in real time.
You have a great group of customers
that frequent your business. Imagine
how much more business you could generate if you could get those same customers to visit your restaurant just
one more time per month – for less than
$.60 each
Main
Features to Offer:
-
Mobile
friendly website
-
Help
you increase customer visits with SMS Marketing
-
Free
Advertising Posters for your Restaurant
-
Free
Table Top Flyers to help build your SMS List
-
Free
Sales Strategy with VIP Offers
Our Goal:
To educate clients
on the benefits of a Mobile website site and
how SMS Marketing can help increase customer visits for very little cost.
Key Phrase Usage:
-
Mobile
website
-
SMS
Marketing
-
Increase
customer visits
-
Decrease
advertising budget using traditional methods
-
Looking
for an advertising piece that doesn’t hard sell.
Additional
information from the client that might useful:
Note 1
I have attached a brief
outline of what I am looking for in a marketing piece, althought I have no idea
of how to convey that information effective to potential customers. I
tried to follow your outline as best I can but I am not very knowledgabe about
the area I am trying to develop. Actually I am doing this for a friend of
mine that is out of work and down on his luck but know about Mobile
sites and SMS Marketing. This piece will go out hard copy with a one page
flyer that shows examples of the Table Top and Advertising signs
customers will receive with our service.
I didnt know if I was to include
our price for this service so I left it out. If it is needed for an
effective sale, the the Mobile site is $475
and the SMS is $250 per month. Both can be purchased at the same time for
only $600 for the first month, then $250 thereafter for SMS Marketing.
Note 2
There are several competitor
but the a few of the most visible ones are
Since our landing page already
exists, perhaps we can just mention it in the copy for customers who
need additional information about who we are. Our initial target
audience to solicit is about 75 select restaurants, many of them pizza, in
a small town in Indiana. We
were hoping that the copy you create, along with our existing landing page will
explain who we are, what we do and how we can help their restaurant increase
sales using their mobile site and a targeted SMS marketing campaign..
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