What Any Press Release Writer Should Know

Theme is “Property Management Systems for the Hospitality Industry in the cloud are a risky choice.”
Sub head line would be “One foot in the cloud and the other in jail seems a unstable foundation for success.”

Cloud computing is the use of computing resources (typically software) which are available in a remote location and accessible over the Internet.

The cloud idea goes beyond the shared computing resource usage. It focuses on maximizing the effectiveness of the shared resources.  Cloud resources are usually not only shared by multiple users but as well as dynamically re-allocated as per demand.

Imagine your Program and the related data move, depending on demand, during the world. This hour in China, next in India, back into the USA and going to Europe.

However, not concerning the technical difficulties that may combined with using of such technology, the practical side provides many pitfalls. 

•         Data and program will travel through many different areas and may protected against breaches by law or not. This is for the end user the hospitality property in reference to the software not a field of concern; the security of the data storage including address and credit card information of the customers is the responsibility of the property and cannot be transferred to a third party.
•         Lose of user data may also hurt the property. If a competitor may send an email blast to the customers, knowing exactly what room type and room rate to address may cause huge if not dramatic drop in occupancy and revenue.
•         Different legal systems may protect the company providing the cloud solution but not the hotel. For the hotel always is the local law valid.
•         Data breaches into the credit card information will jeopardize the hotel and may send the owner/manager in jail for gross negligence. In the best case the hotel would lose their merchant contract comparable to a scheduled bankruptcy.

A solid solution is still to operate program and database in house, using classic and proven technologies like client server or even a single workstation. Backup solutions may include a backup storage accessed over the internet but with a provider responsible in the same legal system as you are.

Emergency measurements as possible ASP service that allows access to programs and data in case of an in house disaster provide peace of mind.

RSE, Inc. provides solid, tested HMS for their customers since 1997. State of the art technology, turnkey service and unmatched functionality, second to none, provides a solid foundation for the success of their customers going beyond solutions provided by the competition.